Email Marketing

Broadly speaking email marketing falls within 3 categories:

• in-house
• email provider
• bureau services

Email can be used for research, surveys, newsletters, customer relationship man agement and list-building, as well as direct marketing. In all cases there are a number of key components that are critical for successful emailing:

• technical construction
• branding and design
• interactive database
• legal compliance
• ISP relationships/deliverability
• recency and frequency

LINGO will advise and manage the best option for your company. This will include ensuring that your emails are consistent with other marketing media and that they integrate with existing in-house systems and processes.