Services provided to clients in the travel industry are bespoke and ensure that they are maximising the usefulness of the latest technology, providing competitive edge in the fast-moving online world.

Travel, accommodation and holidays are the most common internet purchases (ONS 2005 report) and the level of confidence in booking over the internet is rising. In addition to maintaining an up-to-date website with online booking facilities, dynamic packaging, etc, travel companies have to constantly review how traffic is driven to the website.

Holidays are personal – your email marketing should reflect this by providing content that is relevant to every individual. The payback? ... opt-in loyalty and referral.

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